Transform medical information into an emotional 3D video
Client: Vifor Fresenius Medical Care Renal Pharma
Process medical information and create 3D animated medical explainer video
Impactfully visualizing scientific information is a tough challenge for even the best designers and animators. This video successfully draws attention to hyperphosphatemia in dialysis patients and dramatizes the horrifying consequences. Working together with McCann Health we managed to find a balance that delivers the medical information for a professional audience while elevates the topic to a higher, emotional level.