Rebrand a pharmaceutical company
Client: Avricore Health, pharmaceutical company and health innovator
Marketing strategy, rebranding, communication and creative services
VANC Pharmaceuticals anticipated changes affecting the generic and community pharmacy industries and set its sights on growing beyond generics to provide innovative, value-added products, services and information. Lampyon was brought on board with a mandate to rebrand the company and to help align the company's portfolio and marketing strategy with its new goals and vision. The new name, Avricore Health, is derived from the Greek word “avrio” meaning “tomorrow” and the English word “core”, signaling the company’s commitment to becoming a health innovator and applying technologies at the forefront of science to core health issues.