Animated explainer video with subject matter expert or KOL
A combination of a subject matter expert narrating and visible in the foreground to maximize credibility and animated sequences in the background to make the content more engaging
We produced a range of educational materials for our Client's Women's Health division. The goal was to produce content that would be deemed trustworthy by learners and would be relevant, while providing a learning experience that ensures the content is easy to grasp and engaging.
We connected with subject matter experts who were active members of the medical community and worked together with them to identify the most relevant and practical learning objectives. We then recorded short sessiosn with them, and enhanced their presentation with animated sequences. The videos were published on our Client's educational website, available to HCPs.
The videos were well received by fellow healthcare professionals, who rated the content relevant and the format easy to connect with.