Multi-segment marketing campaign videos to launch a medical device
Client: OMRON Healthcare
A suite of medical device videos for multiple target segments to support global launch campaign
Omron Complete is a medical device capable ot taking ECG and blood pressure readings in the home environment.
The promise of being able to live a complete life using Omron Complete was the central theme of the overarching campaign we developed with tailored executions for patients, caregivers and doctors. The global campaign aimed at educating healthcare professionals and patients about the importance of taking regular ECG measurements along with daily blood pressure checks in early cardiac risk detection and demonstrating how easy this is with Omron’s new device.
By creating a careful balance between demonstrating product features, product use and emotional benefits we aimed to be educative and engaging at the same time. The final campaign toolkit included various video executions of the concept, multiple cutdowns, 3D-animations, language adaptations, key visual designs and photography.