Multi-segment, multi-touchpoint medical device launch campaign
Client: OMRON Healthcare
Creative strategy and creative asset development for Omron NightView, an innovative nocturnal blood pressure monitoring device
The focus of the campaign was to raise awareness of patients that daytime blood pressure measurement is only “half the picture”, while Omron NightView is capable of providing “the other half of the picture” by measuring blood pressure during the night as well.
Lampyon designed the key visuals of the campaign and we produced videos to drive the key message across by repeating it in different contexts, a lifestyle video and also a 3D product showcase video. We also designed creative assets to address all the touchpoints of the customer journey, included digital assets, point of sale materials and an offline toolkit for healthcare professionals to generate loyalty and provide them with all the information necessary to actively recommend NightView to their patients.