Battling Vaccination Myths and Increasing Customer Loyalty

Guest: Sherilyn Houle

In this second of two episodes focused on vaccinations, John is once again joined by Sherilyn Houle, an expert on pharmacist-provided care in travel health, immunizations and anticoagulation to talk about vaccine hesitancy and the drivers behind the recent anti-vaccine movement, explaining the crucial role of pharmacists. John and Sherilyn also share their recommendations for battling myths and misconceptions around vaccinations and their experiences on how vaccination can increase customer loyalty in the community pharmacy environment.


Click here to listen to our other episode on vaccinations with Sherilyn: "Vaccinations by Pharmacists – Responsibility and Opportunity".


This episode is brought to you by OPEN, the Ontario Pharmacy Evidence Network with support from the GSK Independent Medical Education Grant, which helps education experts and healthcare professionals to collaborate and innovate with the ultimate aim of identifying and closing healthcare gaps.


Visit the OPEN website ( to learn more about their work, and the GSK IME website ( to learn more about the initiatives they support.

Battling Vaccination Myths and Increasing Customer Loyalty