Establish a health insurance brand on a new market
Client: Munich RE / Digital Porte, life and critical illness insurance
Market entry, creative strategy, branding, website design and creative services
Munich RE, the respected German reinsurance company has decided to enter the Canadian market with a revolutionary solution: They launched a brand named Digital Porte that connects insurance industry players (brokers, carriers, and sponsors) to a digital platform allowing them to seamlessly sell insurance products online.
Lampyon was tasked with building the brand in Canada and developing the creative strategy for market entry.