Demonstrate a drug's mode of action
Client: Richter Pharma
Visualize an explain a drug's mode of action through an animated video
One of the most difficult tasks in pharma communication is to explain complex scientific concepts not only to healthcare professionals but also to patients. A 3D-animated, narrated explainer video such as this one about an anti-diarrhea drug's mode of action is a useful tool to simplify and visualize processes in a microscopic level environment. The smooth textures and the simplified shapes are a deliberate design choice to create a unique look on the market and a clear, focused story flow.