Develop a new pharmacy brand
When tasked with creating a new brand, whether it is for a product, service or company, we will take you through an exploratory process to ensure we have all the insights to serve as a solid foundation for the strategic and creative work that will follow. We will work on your brand definition, brand values, naming and brand identity, differentiation, positioning, messaging and brand experience.
A group of independent Canadian pharmacies tasked us with creating a new pharmacy brand, allowing them to unite under a new pharmacy banner.
We worked together for over a year to explore and thoroughly understand the Canadian pharmacy landscape and where the new banner would fit in. We took the Client through an iterative process to define brand values and several different plausible brand identities. We built several alternative concepts before arriving at the one that was approved.
Below are the names and key visuals of the runner up concepts that we created and presented. For each concept we produced the same set of visual applications to allow the Client to preview the alternative visual identities.