Medical device presentation video
Client: Schott, lab and specialty glass manufacturer
A short promo video produced with a combination of stock video footage and custom animation, with captions but no narration, making this format suitable for use in POS settings where audio is not an option
We were tasked with producing a presentation video to showcase Schott's specific products. We were asked to use only stock videos and some existing footage, avoiding new, additional video shoots in the interest of time and efficiency. The video was to be used in various settings, with the assumption that audio may not always be available
We tied the video segments available together with animated sequences, to create a natural flow. We did not use narration, since the video was to be used in a variety of settings potentially without audio turned on (eg. conference booth). Instead, we created short, concise taglines and copy to deliver the message.